Digital Marketing Manager

Are you ready to be part of the most talked about new brand at CES 2019? We shook up the tech establishment, and we’re looking for like-minded people to join us for the next level.

Lora DiCarlo is at the forefront of technology, sexual wellness and pleasure and our goal is to drive innovation in sex tech and in the process destigmatize sexual pleasure and exploration for everyone. We create disruptive pleasure products firmly centered in equality -- across gender, preference, identity, and ethnicity. We started with Osé, the world’s first hands-free blended orgasm product, using micro-robotics and biomimetic technology to mimic the sensations of a human partner.  We’re revolutionizing sex tech and moving society forward at the same time, while enjoying everything life in the Pacific Northwest has to offer. So if that sounds like a mission you can get behind - get in touch!

Please send a cover letter and resume to careers (at) loradicarlo.com.

About the role

The Digital Marketing Manager reports directly to the Sales and Marketing Director and works with her and the CEO to establish Lora DiCarlo’s entire online presence. As Digital Marketing Manager – you will be responsible for owning and developing online strategies across all digital marketing channels from website and social media to digital advertising and paid partnerships. With an eye for ROI and conversion, you’ll have the opportunity to create and guide the evolution of a very new brand while driving a revolution in two industries ripe for disruption - the adult industry and the tech industry.

This position is a full time, in-office, salaried position based in BEND, OREGON.

Compensation: commensurate with experience.

Job Responsibilities 

  • Develop and execute digital marketing strategy to help Lora DiCarlo increase sales, brand awareness, and lead generation in North America and international markets
  • Measure and optimize all digital marketing channels (including web, email, paid media, organic search, social, content and more) to acquire a qualified, engaged pipeline of leads and customers
  • Create and manage Amazon Vendor/Seller Central strategy
  • Manage our website, CMS platform, and analytics tools with an eye to driving conversion, monitoring and continually improving our SEO strategy
  • Coordinate with leadership on launch strategy for products, integrations, promotions, and marketing campaigns - with an eye on balancing between B2C and B2B channels
  • Develop and direct content strategy across website, social, and digital advertising with content/social media specialist
  • Establish and manage partnership/influencer strategy across all digital platforms
  • Determine digital media budgets and manage spend for the highest ROI
  • Select, implement and use testing, analytics and marketing technology to drive better performance
  • Develop and execute digital strategies to help achieve awareness, engagement and lead gen objectives for integrated marketing campaigns
  • Report on performance and key KPIs such as ROAS, CAC, CRM, CPA as well as make investment recommendations to the leadership team

Ideal Candidate:

  • 5+ years of experience in digital marketing
  • Experience with managing a team
  • Extensive experience with Shopify and related applications (or similar)
  • Demonstrated ability to develop website and webshop strategy to profitability
  • Google Analytics and Google Adwords certifications (or equivalent experience)
  • Proven experience managing paid media budgets and channels (SEM, PPC, display, remarketing, paid social)
  • Proven experience optimizing SEO and other onsite marketing tools
  • Experience with optimization and A/B testing
  • Front end web development skills (HTML, CSS, and JavaScript)
  • Strong communication, collaboration and project management skills
  • Advanced skills in Excel and Word

Personality and fit:

  • Sex positive, feminist, LGBTQ+ ally
  • Love sex toys!
  • Open minded with an appreciation of diversity and alternative lifestyles, ways of thinking & living
  • Self-motivated and hard working
  • Confident – but not cocky
  • A strong moral compass and lives by a “do the right thing” mentality
  • Curious, inquisitive, imaginative
  • Authentic and thoughtful
  • Adventurous in spirit and thought
  • Opinionated and decisive – fearless - but with purpose

 

Please send a cover letter and resume to careers (at) loradicarlo.com.