Digital Marketing Director

Are you ready to be part of the most talked about new brand at CES 2019? We shook up the tech establishment, and we’re looking for like-minded people to join us for the next level.

Lora DiCarlo is at the forefront of technology, sexual wellness and pleasure and our goal is to drive innovation in sex tech and in the process destigmatize sexual pleasure and exploration for everyone. We create disruptive pleasure products firmly centered in equality -- across gender, preference, identity, and ethnicity. We started with Osé, the world’s first hands-free blended orgasm product, using micro-robotics and biomimetic technology to mimic the sensations of a human partner.  We’re revolutionizing sex tech and moving society forward at the same time, while enjoying everything life in the Pacific Northwest has to offer. So if that sounds like a mission you can get behind - get in touch!

Please send a cover letter and resume to careers (at) loradicarlo.com.

About the role

The Digital Marketing Director is an exciting highly strategic opportunity to work with an established start up to play a key role in pioneering the digital strategy from the ground up. This role reports directly to the CEO & CFO to establish Lora DiCarlo’s entire online presence. As Digital Marketing Director – you will be responsible for owning and developing online strategies across all digital marketing channels from website and social media to digital advertising and paid partnerships. With an eye for ROI and conversion, you’ll have the opportunity to create and guide the evolution of a very new brand while driving a revolution in two industries ripe for disruption - the adult industry and the tech industry.

Candidates will have proven, extensive experience of managing and implementing digital strategies across mobile apps, websites and ecommerce. The Digital Marketing Manager will be digitally curious with the appetite to develop cutting edge marketing solutions that drive revenue. You will have extensive UX experience and strong digital channel skills. People management experience is highly desirable, however not essential.

This position is a full time, in-office, salaried position based in BEND, OREGON.

Job Responsibilities 

  • Develop and execute digital marketing strategy across all channels to help Lora DiCarlo increase sales, brand awareness, and lead generation in North America and international markets
  • Lead the charge on the refinement/revamp of the current website including mobile optimization and the build-out of ecommerce, and develop continuous improvement to the web and mobile experience
  • Measure and optimize all digital marketing channels (including web, email, paid media, organic search, social, content and more) to acquire a qualified, engaged pipeline of leads and customers and maximize traffic through PPC, SEO, email and affiliates
  • Lead the strategy, management and development of social media strategies all the way through execution
  • Develop and direct content strategy across website, social, and digital advertising with content/social media specialist/resources
  • Establish and manage partnership/influencer strategy across all digital platforms
  • Work closely with PR to be sure there’s brand alignment across PR messaging and digital campaign efforts
  • Research, source, and manage CRM, including full implementation and management of the customer database and data hygiene upon execution.
  • Manage external agency partners to support marketing, ecommerce and data needs, including Amazon Vendor/Seller Central strategy
  • Manage our website, CMS platform, and analytics tools with an eye to driving conversion, monitoring and continually improving our SEO strategy
  • Coordinate with leadership on launch strategy for products, integrations, promotions, and marketing campaigns - with an eye on balancing between B2C and B2B channels
  • Project manage digital strategies on time and on budget with a keen eye on ROI and profitability
  • Manage UX/UI implementation across all digital channels and platforms
  • Select and implement user testing, analytics and marketing technology to drive better performance
  • Work collaboratively across marketing functions to ensure goals are aligned
  • Report on performance and key KPIs such as ROAS, CAC, CRM, CPA as well as make investment recommendations to the leadership team
Ideal Candidate:
  • 7+ years of experience in digital marketing
  • Experience with managing, developing and growing a team
  • Extensive experience with ecommerce related applications (like Shopify or others) and demonstrated ability to develop website and web shop/ecommerce strategy to profitability
  • Google Analytics and Google Adwords certifications (or equivalent experience)
  • Proven experience managing paid media budgets and channels (SEM, PPC, display, remarketing, paid social)
  • Proven experience optimizing SEO and other onsite marketing tools
  • Experience with optimization and A/B testing
  • Ability to manage front end and back end web development

Personality and fit:

  • Sex positive, feminist, LGBTQ+ ally
  • Love sex toys!
  • Open minded with an appreciation of diversity and alternative lifestyles, ways of thinking & living
  • Self-motivated and hard working
  • Confident – but not cocky
  • A strong moral compass and lives by a “do the right thing” mentality
  • Curious, inquisitive, imaginative
  • Authentic and thoughtful
  • Adventurous in spirit and thought
  • Opinionated and decisive – fearless - but with purpose
  • Strong communication, collaboration and project management skills

 

Please send a cover letter and resume to careers (at) loradicarlo.com.